The Game Reserve Bourbon: The Spirit of a Rivalry

The Game Reserve Bourbon honors the most storied rivalry in college football—Michigan vs. Ohio State. Crafted for alumni and fans who bleed maize and blue or scarlet and gray, this premium bourbon is more than a drink—it’s a tribute to tradition, pride, and the unshakable spirit that fuels “The Game.”

Aged for 12 years and bottled at a bold 115 proof, The Game Reserve delivers a powerful yet refined balance of rich oak and smooth vanilla, layered with deep notes of caramel and spice. Each sip finishes long, bold, and unforgettable—a bourbon worthy of the history, intensity, and legacy of this legendary clash.

This isn’t just bourbon—it’s The Game in a bottle. Raise a glass of The Game Reserve to honor the past, fuel the rivalry, and toast to the enduring spirit of Michigan and Ohio State.